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Why Designers Don’t Want to Think When They Read

We’ve all seen articles like “The Top 5 Ways To Fix Your Sign Up Flow and Get On With Your Life.” Articles like this aren’t wrong or bad, they are just shallow and a bit junk food-y and BuzzFeed-y. Of course, a designer’s actual job is complicated, nuanced, and difficult. But deep dives into all that are far less common.

Khoi Vinh has been writing about this and points to some heavy self-reflection from Fabricio Teixeira and Caio Braga, publishers of the very popular UX Collective .

It’s clear that the currency of design discourse is really concerned with the “how” of design, not the “why” of it. As Teixeira and Braga write:

While designers tend to be skeptical of magic formulas—we’re decidedly suspicious of self-help gurus, magic diets, or miraculous career advice—we have a surprisingly high tolerance for formulaic solutions when it comes to design.

That’s a pointed criticism but, from my perspective, it’s also quite accurate.

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The post Why Designers Don’t Want to Think When They Read appeared first on CSS-Tricks .

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